The story blew up on Twitter as well as Facebook, with "Regretsy" breaking into Twitter's Top Trends by Tuesday morning. Between Monday and Tuesday on my own Facebook account, I received no less than 30 links to Winchell's increasingly angry posts about how PayPal shut down the Regretsy Secret Santa charity drive, insisting that the site return the donations while keeping a service fee. And corporations continue to treat us like they’re the only ones who are hurting." We are all working very hard in a bad economic climate, and every cent we spend really matters. "I think this is why this whole thing has resonated so deeply with people. "The days of a company rewarding you for your loyalty are just over," Winchell wrote in a Regretsy update notifying readers of PayPal's official apology. That's the opinion of April Winchell - founder of Regretsy, an insanely popular satire site that pokes fun at the insanely popular craft marketplace site Etsy - and pretty much anybody who's had to deal with "customer service" - or the lack thereof in our increasingly automated age.
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